Another essential tool in the online marketing mix is list marketing, email marketing and list management. If you are going to spend money attracting visitors to your webiste you may as well try to get them to subscribe t oa mailing list where you can keep them informed of new product or service offerings. There is an art to email marketing i.e ensuring your customers get emails only as often as they like and making sure that they are personal, informative and to the point. No one likes to ahve their time wasted so if you can ensure this is not the case for your customers, you will be on your way to succeeding at email marketing.

The standards for email marketing are becoming more stringent no doubt due to the bombardment of spam (unwanted emails). If you are worried about not knowing how to mange this, relax, you can use a third party email management and broadcasting company such as www.aweber.com to do this for you.

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